Introduction

Big FM Realty, the real estate arm of Reliance Broadcast Network, has announced a major step forward in Uttar Pradesh's property sector. Driven by the powerful vision of "3 Giants, 4 Cities", this strategic collaboration is set to unlock endless opportunities across key North Indian regions.

The company has officially appointed Greenlands Global Private Limited as the Managing Partner for its Big FM Realty Bahraich Project. This ₹1,200 Crore mixed-use development, located along the Lucknow-Bahraich Road, merges national brand strength with regional expertise, making it a landmark deal in the region's history.

Project Overview — Key Details at a Glance

This project is a flagship part of a broader development vision spanning 4 major cities: Bahraich (Lucknow), Vrindavan, Ayodhya, and Sonipat.

• Project Value : ₹1,200 Crore
• Project Type: Mixed-Use Development
• Primary Location: Lucknow-Bahraich Road, Bahraich, U.P.
• Vision Cities: Bahraich, Vrindavan, Ayodhya, and Sonipat
• Developer: Big FM Realty
• Managing Partner: Greenlands Global Private Limited
• Key Leadership: Nitin Shrivastava & Team (Greenlands Global)
• Status: Ongoing Construction

Key Responsibilities of Greenlands Global

As the appointed Managing Partner, Greenlands Global Private Limited will oversee multiple critical functions across the project lifecycle:

• Sales: End-to-end Sales Management — handling property bookings and channel partner coordination.
• Marketing: Marketing & Brand Promotion — executing digital and on-ground campaigns to drive buyer awareness.
• CRM: Customer Relationship Management (CRM) — managing buyer communication, queries, and post-booking support.
• Operations: Site Operations & Project Coordination — ensuring construction milestones are met on schedule.
• Investor Relations: Investor Relations — providing transparency and regular updates to stakeholders.
• Legal: Legal & Documentation Support — overseeing agreements, RERA compliance, and handover processes.

Why This Project Matters for Bahraich

This ₹1,200 Crore investment by Big FM Realty signals a massive shift for the district:

For the Local Economy

• Thousands of direct and indirect jobs created during construction and operations.
• Boost to local businesses, vendors, and service providers.

For Property Buyers

• Access to modern, planned residential and commercial spaces previously unavailable in Bahraich.
• Competitive pricing compared to Lucknow, with strong appreciation potential.

For Investors

• Early-stage entry into an emerging real estate corridor with high growth potential.
• Backing from a nationally trusted brand (Big FM / Reliance) adds credibility and reduces risk.
• The Lucknow-Bahraich Road corridor is seeing rapid infrastructure development, a key indicator of future price growth.

For the Region

• Improved urban infrastructure, better connectivity, and a rise in Bahraich's city profile.
• Sets a precedent for future large-scale investments in the district.

Conclusion

The appointment of Greenlands Global as Managing Partner is more than a business deal, it is a strong signal that Bahraich is ready for its real estate transformation. With Spanning across Bahraich, Vrindavan, Ayodhya, and Sonipat, ₹1,200 Crore in investment, a credible developer, and an experienced partner, the Big FM Realty Bahraich Project has all the ingredients to deliver real value for buyers, investors, and the region.

Also Read: Property Investment in India