Mumbai-based Oberoi Realty Ltd has made a strong entry into the luxury residential market in the Delhi-NCR, achieving gross bookings of around ₹8,109 crore from its maiden residential project, Oberoi Three Sixty North. As per the company's regulatory filing, the tremendous response signals continued demand for premium homes with a pronounced focus of buyers on branded properties in established micro-markets in Gurugram. 

Strategically located on Golf Course Extension Road, the 14.8-acre development marks Oberoi Realty's entry into the NCR residential market. The first phase comprises 832 luxury residences across six residential towers. During the launch, the company sold approximately 13.52 lakh sq. ft. of RERA carpet area, equivalent to 23.10 lakh sq. ft. of saleable area, reflecting strong buyer confidence in the project and the developer's brand.

The project will cost around ₹6,000 crore to be planned, whereas the combined revenue is estimated to be around ₹16,000 crore. The prices of apartments in the first phase are between ₹19 crore, and base selling price of apartments is at ₹35,000 per sq. ft. The investment and the pricing puts the development in the list of prominent luxury residential launches being seen in Gurugram. 

Speaking at the launch, Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, expressed confidence in the company's expansion into the Delhi-NCR market. He noted that Oberoi Realty believes its development expertise and established brand reputation are well-positioned to meet the expectations of luxury homebuyers in the region.

The launch also reflects the broader momentum of Gurugram's luxury real estate market, where demand for premium residences has remained resilient despite rising property values. Well-connected locations such as Golf Course Extension Road continue to attract homebuyers and investors due to their proximity to major business districts, modern infrastructure, premium social amenities, and seamless connectivity to key parts of Delhi-NCR.

Industry trends further indicate that luxury housing demand is increasingly driven by high-net-worth individuals, NRIs, entrepreneurs, and senior professionals seeking larger homes, exclusive communities, and long-term capital appreciation. The successful launch of Oberoi Three Sixty North reinforces Gurugram's position as one of India's leading luxury residential destinations and highlights the growing preference for branded developments by established real estate companies.