Oberoi Realty Is Finally in Gurugram - And It's Going Big
Mumbai's most recognized luxury developer just made its first move in Delhi-NCR. Oberoi Realty has launched Three Sixty Norh on Golf Course Extension Road, Gurugram, a Rs 6,000 crore housing project that's already drawing attention from buyers and investors across North India. For years, Oberoi Realty built its name entirely in Mumbai. Projects like Oberoi Exquisite and Oberoi Sky City became benchmarks for premium living in that city. Now the company is betting that the same brand will work in Gurugram and from the numbers, it's not a small bet.
What Is Oberoi 'Three Sixty North' and Where Is It?
The project is located on Golf Course Extension Road, Gurugram, one of the most established corridors for high-end residential real estate in the NCR region. The address is well-connected to major corporate parks, the Delhi-Gurugram Expressway, and Indira Gandhi International Airport
Here's what the first phase looks like:
Total units: 832 apartments across 6 towers
Starting price: Rs 19 crore
Basic selling price: Rs 35,000 per sq ft
Apartment sizes: 5,600 sq ft to 8,500 sq ft
Penthouse size: 13,000 sq ft
Total project investment: Rs 6,000 crore
These are large apartments. At 5,600 sq ft on the lower end, you're looking at homes that are bigger than what most luxury projects in Gurugram even offer at the top end. And the penthouse at 13,000 sq ft is in a different league entirely.
Why Golf Course Extension Road?
If you've followed Gurugram's real estate market over the past few years, Golf Course Extension Road isn't a surprise choice. The area has become a natural home for high-end residential developments, thanks to good connectivity, proximity to corporate hubs, and the kind of neighbourhood infrastructure that premium buyers expect.
DLF, Godrej, and several other developers have already established large projects here. Oberoi Realty is walking into an area that buyers already trust, which probably makes the brand introduction easier than starting in an unknown pocket.
What Vikas Oberoi Said – And What It Means
"We are here to build the best product. We do not fear competition." — Vikas Oberoi, CMD, Oberoi Realty
Oberoi Realty CMD Vikas Oberoi addressed reporters at the Gurugram launch. He also said: "We want Gurugram business as big as Mumbai", which tells you this is not a one-time experiment. The company is treating NCR as a long-term market, not a pilot project.
He also noted: "We feel confident now that our brand is transportable to the NCR market." The word "now" is deliberate. Oberoi Realty has been watching this market for years. They have entered at a point where they believe their Mumbai-built reputation can hold weight with NCR buyers too.
Who Is This Project For?
At Rs 19 crore as a starting price and Rs 35,000 per sq ft, this project isn't chasing the mass luxury segment. It's targeting buyers who are already in the market for ultra-premium homes and want either a very large apartment or a branded developer's name behind the purchase.
Likely buyer profiles:
Senior corporate executives based in Gurugram or relocating from Mumbai
Business families looking for a large primary residence in Gurugram
NRI buyers who are familiar with the Oberoi brand from Mumbai
Investors who see Golf Course Extension Road as a long-term value address
The apartment sizes (5,600–8,500 sq ft) suggest Oberoi is not trying to maximise unit count. They're going for fewer, larger homes, which typically means a more exclusive community and a different kind of buyer.
How Does Oberoi Realty Compare to Other NCR Developers?
Gurugram already has serious players in the ultra-luxury segment. Here is a quick reference for where Three Sixty North stands:
Oberoi enters at a price point below DLF's The Camellias but above most mid-luxury Gurugram projects. What they bring that most NCR developers don't yet have in this corridor is a Mumbai delivery reputation, projects completed on time, with finish quality that matches what was promised at launch.
What Should Buyers Think About?
If you're considering a unit in Three Sixty North, here are a few practical things to keep in mind:
1. Delivery timeline matters This is a first phase launch. Construction timelines on large luxury projects in NCR have historically varied. Ask for RERA registration details and check the committed possession date.
2. Price appreciation potential Golf Course Extension Road has shown steady appreciation over the years. A developer of Oberoi's standing entering this micro-market typically adds confidence to surrounding property values as well.
3. The size question Apartments starting at 5,600 sq ft are genuinely large. Maintenance costs, interiors, and overall upkeep for homes this size need to be factored into the real cost of ownership.
4. End-use vs investment Given the price point, this is primarily an end-use product for most buyers - not a typical investment play where you flip in 2-3 years. If you're buying as an investment, the horizon needs to be longer.
What Oberoi's Entry Means for Gurugram's Luxury Market
When a developer like Oberoi Realty's standing commits Rs 6,000 crore to a new city, it sends a message to the market that the city's premium residential segment has room to grow, and that buyer appetite at this price point is real. For existing homeowners on Golf Course Extension Road, this kind of entry typically has a positive effect on property values in the surrounding micro-market. For buyers still deciding between projects in this corridor, it adds a credible new option with a different brand story than what was available before. More competition in ultra-luxury Gurugram also means existing developers will need to work harder on product quality and customer experience. That is generally good news for buyers across the segment, not just for Three Sixty North.
Final Thoughts
Three Sixty North is a large, serious project from a developer that has earned its reputation over decades in Mumbai. Whether that reputation translates smoothly into Gurugram will depend on how the project is delivered, not just launched. The pricing is high, even by Gurugram's standards. The apartments are large. And the ambition Vikas Oberoi expressed making Gurugram as big as Mumbai for the company suggests this is just the beginning of their NCR story. If you're in the market for a large luxury apartment on Golf Course Extension Road, this project is worth a detailed look. If you're watching the NCR real estate market more broadly, Oberoi Realty's entry is a development worth tracking.
"This blog is based on publicly available information from Oberoi Realty's project launch announcement. Pricing and specifications are subject to change. Always verify details directly with the developer before making any purchase decision".