Gurugram based Smartworld Developers has entered the Noida market with a major development plan. The company has acquired a land parcel measuring approximately 6 acres in Sector 98, Noida for ₹414 crore through an auction. The site lies along the Noida Greater Noida Expressway, which is one of NCR’s most active real estate corridors. Smartworld plans to develop a mixed use project on this plot. The move marks a strategic expansion beyond Gurugram as the company steps into a region with high demand.

Smartworld Developers Sector 98 Noida: A Major Mixed-Use Development Plan

The developer is preparing to introduce a premium mixed use project on the newly acquired land. The plan includes branded homes, high street retail areas and serviced apartments. The total development cost is estimated at around ₹2,000 crore. The company expects the project’s overall sales potential to cross ₹3,000 crore. This upcoming launch is set to become a major addition to the growing Noida Expressway corridor.

According to Resources, Sales and Marketing, regulatory approvals are already underway and the project is expected to launch within the next month. Jerath highlighted Noida’s rapidly growing infrastructure and its rising importance as a real estate hub as key reasons behind the company’s expansion.

Why Sector 98 Offers Strong Potential for Buyers and Investors

Sector 98 benefits from a prime location that offers high connectivity and strong long term appreciation potential. The micro market has been witnessing increased attention due to several factors including:

• Direct connectivity to Delhi, Greater Noida and the Yamuna Expressway
• Proximity to corporate parks, IT hubs and business centres
• Influence of the upcoming Noida International Airport
• Growing demand for premium and luxury residential units
• Access to established schools, hospitals and entertainment facilities

The presence of Smartworld Developers in this area supports the trend that the Noida Expressway corridor is gradually transforming into a high value premium zone.

Branded Residences Expected to Redefine Noida’s Luxury Real Estate Segment

Smartworld Noida is holding advanced talks with a leading global hospitality and lifestyle brand for this project. The aim is to bring branded residences to Sector 98. The company is expected to announce the partnership soon.

For homebuyers, branded residences usually provide:

• Superior architectural quality
• Hospitality driven lifestyle services
• Enhanced property management and security
• Strong long term value retention

For investors, branded projects often deliver higher rental yields and premium resale opportunities due to the involvement of an established brand.

Smartworld Developers Noida Expansion Shows Rising Market Confidence

Smartworld’s entry into Noida reflects its trust in the city’s long term growth potential. Noida’s property market is gaining strength each year. The momentum is supported by major infrastructure projects that are either underway or planned.

• Noida International Airport
• Film City
• Metro network expansion
• Expressway upgrades
• Industrial and logistics clusters

These developments are collectively positioning Noida as one of NCR’s most promising markets for the next decade.

Impact on Buyers and Investors

The acquisition provides three clear insights:

1. Noida is shifting into a premium real estate phase

The entry of national developers and global brands shows that the market is moving toward high quality living formats.

2. Mixed-use developments are becoming attractive investment choices

A combination of residences, retail and serviced homes offers diversified returns and stronger appreciation potential.

3. Early buyers may benefit from initial pricing

Since the project launch is expected soon, early stage investors may secure better value before future market-led price growth.

Conclusion

The ₹414 crore land acquisition by Smartworld Developers Noida marks an important milestone for Sector 98 and the wider Expressway corridor. With a mixed-use development, potential branded residences and strong infrastructure growth, this region is set to become a key investment destination in NCR. For homebuyers and investors looking for long term value, Smartworld’s entry reinforces Noida’s position as a future ready real estate hotspot.